Task Details:
|
Requested
By |
ADE4PA |
|
Task
exportation Time |
O1
hours |
|
Average
earnings per hour |
2$ |
|
Review
Time |
1day |
|
Maximum
earning |
12$ |
Training: 12 questions (free)
Examination: 20 questions ($0.07, conditional on passing grade)
Pool: $0.2+/page
Overview:
In this task, you will see
two product listings with titles and product images. The PRODUCT is a
product that a user has bookmarked, for which we would like to show them
advertising. The RECOMMENDED PRODUCT shows a product we might suggest to the
user. The goal of this task is to classify these recommendations into one
of the following categories based on how closely the RECOMMENDED PRODUCT
matches the PRODUCT:
- Same: the RECOMMENDED PRODUCT
offers the exact same product as the PRODUCT, which means EVERY attribute
matches
- Highly Substitutable: product types are equal AND all
the key/special attributes match (for example, target audience and brand)
- Substitutable: a replacement, substitute, or
alternative, i.e. product types are equal and ONE OR SOME of the
non-essential attributes mismatch (for example, brand, format,
material...)
- Complementary: product types are different, but
users shopping for the PRODUCT would very likely have a need or an
interest in the RECOMMENDED PRODUCT
- Unrelated: users shopping for the PRODUCT
would have no obvious reason to NEED or be INTERESTED in the RECOMMENDED
product
- Cannot Judge: access denied to page / no
product or multiple products / 404 error or page does not exist / other
reasons
ATTENTION: Please read the following
step-by-step instructions before beginning the task!!
Step1: Check for errors in the web pages
1.
Access the PRODUCT and
RECOMMENDED PRODUCT pages by clicking the corresponding View button.
Choose CANNOT JUDGE if:
- You
are not granted access to the page because of your region or other reason
- There
is no error, but you cannot distinguish the product offered because: a)
there is no product, or b) there are multiple products equally outstanding
- There
is an error message on the screen that prevents the page from loading or
a blank page
Step2: Check if product types are not equal
Products of
the same type share function and usability. Examples of different product
types: bags, sweaters, cars, guitars, boots, sneakers, sandals, etc.
- If RECOMMENDED PRODUCT type is
a different product type than the PRODUCT type, BUT they
can be used together and some users shopping for the PRODUCT would be
interested in the RECOMMENDED PRODUCT, then choose COMPLEMENT.
- If
RECOMMENDED PRODUCT type is a different product type than the PRODUCT type AND based on a USER's interest in the PRODUCT,
they would have no obvious reason to NEED or be
INTERESTED in the RECOMMENDED product, then choose UNRELATED
Step3.Check for product
attribute mismatches:
- If RECOMMENDED PRODUCT type is the same as
PRODUCT type BUT at least one key attribute
differs (men vs women, boys vs men), choose UNRELATED
- If RECOMMENDED PRODUCT type is the same as the PRODUCT type BUT the products would be used in different
settings (formal vs informal wear, cotton vs woolen clothing),
choose UNRELATED.
- If the products are in different formats (paperback,
hardcover, e-book), or in different materials and
their brand doesn't match, choose SUBSTITUTABLE
- Products in different sizes can
be SUBSTITUTABLE only if the user intent is
achieved. For example, a 12’ by 12’ rug is not very similar to a 4’
by 4’ rug, but they both serve the same basic function and are
substitutable.
Step4. Check for product matches:
- If the same products have a difference in size BUT the brand and
target audience matches, choose HIGHLY SUBSTITUTABLE.
For example, a women’s large vs a women’s small in the same product
- If
you cannot verify one specific attribute AND there are no conflicting
attributes AND the products are very similar based on the available
information – you should label it as HIGHLY SUBSTITUTABLE
- IMPORTANT! Other attributes like color or model number may
differ, BUT if they differ on brand OR you cannot VERIFY brand, they CANNOT
BE HIGHLY SUBSTITUTABLE.
- IMPORTANT! If there is a very significant difference, SUBSTITUTABLE might
be more appropriate.
- Finally,
if the two displayed products are identical, which means that
the RECOMMENDED PRODUCT matches every attribute of the
PRODUCT, choose SAME (ignore “New” or ”Used”
attributes; if the PRODUCTs are still identical choose SAME)
