Classify advertiser's keyword relevance to search query toloka 0.07$ task full guide

 

Requested by	Ads relevance Measurement
Task expiration time	01 hour
Review time	One day
Average earnings per hour	4.68$
Maximum earnings per day	17.50$

 

In this task, you will review pairs of terms. One is a search query (QY) and the other is an advertiser keyword (KW).
Imagine that you are web searching for SQ and getting KW as a result. How does it fit your expectations? Follow the instructions below carefully.

Answer options:

1.      Exact Match

2.      Good

3.      Fair

4.      Bad

5.      Adult

6.      Junk

These are the options you need to check one by one this option and select in task so follow the instructions and select options one by one.

1            Exact match

In this option you need to search query if the search query is Apple laptop then the keyword matches the keyword Apple laptop so we can select the exact option.  These are the example you need to check in the below section.

                

           Good match

     There are good match keywords or this option appears when you search for any keyword and Google shows similar content in front of you, in this case, we select the good match option. It can be clearly seen in the example image given below.

                                                 

   Fair Match

A fair match is a keyword or an option in which usually if we search for something, and we find a result about the same thing compared to it, then we call it a fair match and also an option. This is what is selected within the task

 Let’s distinguish between Fair and Bad results. It is crucial for this project to see the difference between them.

Fair:

1.        Competitor (a user may consider this option instead of QY)

2.       Additional product (a user may consider this option together with QY)

3.       Related product (a user may consider this option after QY)

4.       Appropriate purchase offer (a user does pre-product research, so he may be interested in buying the offered product)

          Bad Match

A bad match is part of this task option so we can select this option in many sections but most time user and keyword opinions do not match we can select this section bad match option like the query is a computer but the search result does not match so we can select bad match option simple example when user intent is not to match to the search query so we can select this option. you can see the simple example picture below. 

                                                       

  Adult option

 The adult option is selected in this task if the user searches for a keyword that shows adult content.

                                                     

    Junk  Match

The Junk option is selected when anything you search for is grammatically incorrect or it is also selected when a keyword is searched for. In case the results are shown in local languages, we select the Junk option.