Instructions How to complete this task?
You will see user search terms and ads we may consider displaying
with the search results for these terms. Your task is to tell us whether the ad
is a “Good” ad to show when the user searches for this search term.
1. You will see words, brand
names, model numbers, locations, etc. you may not know. Please research as needed to understand the search terms & Ads before selecting.
2. If the ad and/or search
term is impossible to understand due to extreme misspellings
or extreme junk characters rate it as Junk.
3. If the ad isn’t “Good” or
“Junk” – choose “Other”.
What is a Good ad?
A good ad is one that
answers the user’s search, and most users would reasonably assume they can get
the product/service/topic they searched for if they click it. “Good” ads
usually fall into one of these categories:
1. Ad text is for the user's desired product/service/topic.
1.
This can include a more
limited selection of options than the user searched for.
2.
This can include stores
that sell this type of product, or the ad is for a more extensive selection that would
include the search term.
What is a Bad
ad?
Bad ad is a term of the ad
when the user query is not related to the search query so, for example, if the user is searching
for an iPhone search engine shows Laptop or pc so, in this case, we will select the
bad option.
3.
If the ad isn’t “Good”
or “Junk” – choose “Other”.
4.
Here are some examples
of the types of cases you might see in this category:
